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10 Ways To Get More Profit From Your E-zine
Publishing an e-zine will help you to strengthen your status
as an expert in your field and convert more of your visitors
into customers.
The following tips will provide you with ways to
successfully increase the revenue you get from publishing
your own e-zine:
1. Write your own articles.
Writing articles will help you to connect with your readers,
share your knowledge, and promote your business through your
resource box.
If you have an affiliate program, let your subscribers as
well as your other affiliates reprint your articles with
their affiliate URLs in your resource box.
You'll be able get more of your readers and visitors to join
your affiliate program and successfully promote your
business.
2. Include testimonials for your products or services within
your e-zine.
Your testimonials will increase your readers' confidence in
your product. Include testimonials from your customers and
also from other experts in your field.
3. Provide examples of how you've helped your clients.
For instance, if you design web sites you could provide
examples of the web sites you've designed.
Your clients will enjoy the free promotion that you give
them and you'll be able to showcase your work.
4. Offer a free ebook as a bonus for subscribing.
Your ebook will help you to successfully promote your
business and also help you to effectively promote affiliate
programs you've joined to your new subscribers.
5. Sell advertising space.
Once your e-zine is of sufficient size, you can rake in more
profits by selling ads to your subscribers and visitors.
Offer your readers special limited time offers to get more
people to buy advertising for the first time and to get more
repeat sales.
Also provide testimonials in your e-zine and on your site
that share how advertising in your e-zine has paid off for
your advertisers.
6. Write a product review.
Your product review will help you to successfully "soft
sell" your affiliate program's product to your subscribers.
Focus your review on how their product will specifically
benefit your readers, and share your positive experiences
with the product.
Don't be afraid to point out some minor negative aspects
about the product, and keep your review hype free.
You can also write reviews about products you've bought that
disappointed you. Your subscribers will appreciate your
honesty and you'll be able to increase their trust in you.
7. Swap an ad for your business.
You'll be able to get your ad run at no cost in a targeted
e-zine in exchange for running that publisher's ad.
Track your swaps, and then swap your ads for longer runs
with publishers whose e-zines gave you an excellent
response.
8. Swap a recommendation with another e-zine publisher.
Recommend another publisher's product in your e-zine in
exchange for her recommending your product.
You'll be able to get more sales than you would from a paid
e-zine ad because your product will be endorsed by a trusted
source.
9. Use your thank you page to your advantage.
Your thank you page is a great place to offer a special
sale, recommend one of your affiliate programs, and include
your signature file.
In addition, you can get more new subscribers that would be
interested in your products by swapping an ad or
recommendation for your e-zine on this page.
10. Send out a special solo mailing to your subscribers.
You could announce a special promotion, a new teleclass, or
a sale on advertising in your e-zine.
Keep your special mailings to one or two a month. Bombarding
your readers with emails will decrease the effectiveness of
your mailings and cause you to get more unsubscribe
requests.
Article by writer, Ken Hill. Do You Publish an E-zine? Want
more subscribers? Put your e-zine promotion on autopilot
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