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How to Run A Successful Affiliate Program
Copyright 2004 Adam Waxler
There are many people who log onto the internet everyday
looking for a way to make money online.
They start with all the best intentions, but unfortunately,
before they know it they are getting bombarded with
information and are simply spinning their wheels.
I completely understand this. There is so much internet
marketing information online and once you get started it
seems like information overload.
Therefore, I will try to keep this as simple and short as
possible.
Many people will sign up with an affiliate program
promoting the affiliates product or program. This makes
sense. Starting as an affiliate marketer is probably the
easiest way to get started online. There are many
affiliate programs out there that will give you everything
you need to promote their products or programWell almost
everything.
You see, many of these affiliate sites will give you a
website, but you dont own the site. It is a gateway site.
You dont even own the domain name for that matter.
Being part of one of these programs is not bad though. I
belong to several. SFI is a perfect example. I joined
their program and have several sites that they gave me to
promote their products and their affiliate program.
But if you are truly going to make money with these types
of sites you are going to have to do a lot more than simply
sign up for their program.
It is simply unreasonable to think that people are going to
just stumble upon your site and sign up for your program
and start making you money.
There are a few things you need to do if you truly want to
make an affiliate program work.
First of all, you must have your own web page with your
own domain name and your own host. You will then have
links from your own site to the other gateway site(s).
You will promote your gateway site it, but you will promote
it through your own site.
There are so many reasons for this I couldnt possible fit
it into this one article, but basically the site is yours
to run the way you want to. Think of it this wayit is
your store and you are selling their product.
Your web page could be designed as a short sales letter
that focuses primarily on this one program if that is what
you choose. Or, you could focus on several affiliate
programs and products within the same market. For example,
a sales letter with the top 3-5 money making opportunities.
THIS IS IMPORTANT: Either way, promoting one
program/product or promoting several, you will not only
want to own your own site, you definitely want to be able
to drop in on potential customers from time to time.
What I mean by that is you want to capture email addresses
of people who visit your site.
To do so you need to give something away that is of enough
value that people are willing to give up their email
address and receive something from you week after week or
at least month after month.
A newsletter/ezine is perfect for this. Send out a weekly
or monthly newsletter on your topic that includes articles,
tips, e-courses, bonuses etc. This way you can plug your
programs over and over again (not just once).
I know this sounds like a lotdesign your own web site and
your own newsletter.
However, there are programs available that actually set
everything up for you, including a website, an
autoresponder, a pre-written newsletter, and even unlimited
support.
Plug-in-Profit (PIPS)
(http://www.money-teacher.com/pluginprofitsite.htm) is a
perfect example. You can have a web site that site is 100%
yours to change however you wish. The site comes ready to
promote 5 different programs. You could work with as many
of them as you want and you can also add your own.
You also get a pre-written newsletter and autoresponder
that is also 100% customizable. The newsletter is
obviously designed to promote the programs that come with
the web site, but you can change it however you wish.
PIPS may or may not be what you are looking for; however,
if you truly want to be successful online you will
definitely need your own web site and your own newsletter.
------------------------------
Adam Waxler owns and operates The Money Teacher web site
and publishes The Money Teachers Home Business Tips
Newsletter teaching others how to reach online success. To
get your free newsletter subscription send a blank email
to: newsletter@money-teacher.com or visit our web site at
http://www.money-teacher.com
More articles by Adam Waxler - http://www.submityourarticle.com/articles/Adam-Waxler-161/
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